Digital and Services Marketing

This subject aims for the future Marketing graduate to have marketing knowledge related to the management of services, both theoretical and practical, as well as the use of the Internet as both a communication and distribution channel. It is designed to be an advanced marketing subject in which the student puts into practice not only the knowledge acquired in this course but also other basic marketing knowledge acquired in previous courses. In this sense, the student will have to apply the theoretical concepts of the subject to practice.