Market research

The Market Research course is compulsory and is taught in the first term of the fourth year of the BA in Business Administration. The course provides fundamental knowledge about the marketing research process as well as the tools and research techniques that can be applied depending on the firm's goals. Students will be prepared to plan and develop market research as they have learned how to identify sources of information, where to find them, how to design questionnaires, select a sample to collect data, analyze and interpret results from statistical analysis, infer conclusions and make recommendations to the company.