Marketing Management 1

The Marketing Management I course is a compulsory subject of 6 credits and is taught in the third year of the Bachelor's Degree in Business Administration and Management (GADE). This course provides fundamental knowledge about the decisions that have to be taken in the company about products, brands, services, services decisions that have to be made in the company about products, brands, services, prices and distribution channels. In the company, decisions must be made constantly on different aspects related to marketing and commercial activity. This course specifically prepares students to be able to to make the most appropriate decisions to achieve marketing objectives, on the basis of the information and resources available to them.